Contributing to over 21 billion pounds of textile waste in the US each year, fast fashion has created a world where clothing is fast, cheap and disposable.
This practice of churning out cheap clothing at enormous volumes as fast as possible has lead to an industry riddled with unprecedented environmental and human rights issues.
We hate what mainstream fashion has become. We want less waste and more mindfulness from the companies we buy from. There are many people like us who value a better experience over the clutter of possessions.
We want to see a change and we're here to help you break free of the reckless fast fashion cycle.
Raymond and Steven Truong
We started Blood and Kin® as an idea to make better fashion. Armed with a mission, no experience in the fashion industry and a shoestring budget, we blindly dove in head first forging ahead and taking one terrifying step at a time until our idea came to fruition.
As the underdogs, we’re building a new type of fashion company – one that’s based on consciousness and quality.
Our aesthetic is sleek, modern and intentionally simple so you’re able to wear our designs beyond a single season. We believe that designing beautiful well-made clothes will inspire the confidence you need to propel you forward.
We hope our story and our clothing empower you to be the change you wish to see.
Blood and Kin is not only about making the best product possible, but also making sure that our products are accessible to everyone – a large part of this means keeping our prices fair.
We achieve this by strictly selling direct-to-consumer; you’ll never find us in retail or department stores. This allows everyone to buy our products without the retail markup, so the savings are passed directly to you. ABOUT OUR PRODUCTS